Rimowa is a high-end luggage manufacture based in Germany. For the last 2 years Rimowa North America has grown to over 15 locations with plans for another 12 locations.

Middleton Group worked with the Funko team to transform their concepts into a custom shop-in-shop at the Toys R Us flagship store in Toronto’s Vaughan Mills Plaza. Featured signage and display elements included a 20ft high backwall with 3D Logo, 3D buildings and characters as well as a Batman photo-op display. It also included a 6-foot diameter globe with a Funko logo now hangs in the center of the space creating a focal point attracting consumers attention as soon as they enter the store. Middleton Group’s design, manufacturing and installation teams worked together to create this unique shop-in-shop environment.

Middleton Group partnered with the Our Generation team to create a shop-in-shop environment in many of the Toys R Us stores across Canada. Our Generation provided us with their concepts, and we designed & manufactured all the signage and display elements. A five-store test in 2020 was so successful that an additional twenty-one stores were rolled out in 2021. Our Middleton Group team was on site at each location to ensure a professional installation was completed.