Toys R Us – Funko - Shop in Shop
Middleton Group worked with the Funko team to transform their concepts into a custom shop-in-shop at the Toys R Us flagship store in Toronto’s Vaughan Mills Plaza. Featured signage and display elements included a 20ft high backwall with 3D Logo, 3D buildings and characters as well as a Batman photo-op display. It also included a 6-foot diameter globe with a Funko logo now hangs in the center of the space creating a focal point attracting consumers attention as soon as they enter the store. Middleton Group’s design, manufacturing and installation teams worked together to create this unique shop-in-shop environment.
