Toys R Us – Our Generation

Middleton Group partnered with the Our Generation team to create a shop-in-shop environment in many of the Toys R Us stores across Canada. Our Generation provided us with their concepts, and we designed & manufactured all the signage and display elements. A five-store test in 2020 was so successful that an additional twenty-one stores were rolled out in 2021. Our Middleton Group team was on site at each location to ensure a professional installation was completed.