Toys R Us – Our Generation Shop-in-Shop

In store doll display in pink featuring gold ceiling suspended chandelier cutouts.

Middleton Group partnered with the Our Generation team to create a Shop-in-Shop environment in many of the Toys R Us stores across Canada. Our Generation provided us with their concepts and we designed and manufactured all the signage and display elements.  A five store test in 2020 was so successful that an additional 21 stores were rolled out in 2021. Our Middleton team was on site at each location to ensure a professional installation was completed.

In store doll display with gold cutout chandeliers suspended from ceiling
Our Generation Logo displayed with two gold ceiling suspended cutouts of chandeliers.
Our Generation Logo displayed with two gold ceiling suspended cutouts of chandeliers.
Our Generation Logo displayed with two gold ceiling suspended cutouts of chandeliers.