Getting An Accurate Printing Estimate: What We Need From You

For an accurate printing estimate there are several important elements that go into creating an outstanding retail merchandising display. Quality material, effective printing equipment, great design, a knowledgeable team of printing professionals - these are crucial to the success of your retail signage. And let’s not forget price - for today’s cost-conscious companies, price is always a piece of the puzzle.

When the team at Middleton Group provides a printing estimate to one of our valued clients, we rely on you to provide key input. With the details that you give us, we can ensure that you get an accurate quote with little or no need for later revisions. That means the more information from you, the better.

“When quote requests come in, we try to get as much information as possible from a client in order to determine the best stock and equipment to quote on and what sizes make the most sense,” says Middleton Group President and CEO Rob Stratton.

An Accurate Printing Estimate - What to Consider: Materials

Needless to say, the type of material and finishing that goes into your retail merchandising displays will affect the end cost. But cost is not the only consideration when choosing the right material. Some other points to consider:

Is your printed product going outdoors or indoors? In other words, will it be affected by sunlight and require UV protection? Will it need to be protected from rain and wind?

How long will the product be on display? Does it need to be built for durability over the long term or is it only going to be up for a few weeks?

An Accurate Printing Estimate - Other Considerations

In addition to your material needs, we’d like to know how many sides of a piece you want to print on and whether the same image will be printed on all sides.

Size is a key factor as we develop your estimate. Many materials (like plastics) come in a standard size. An end product that takes into account standard sizing will be more economical.

If it’s a window decal you’re looking for, consider whether it will be applied to the outside or interior surface of the window. And how many colours are in your design? “Recently, we printed a 2-sided decal that required several colours adding up to 17 layers of ink,” says Stratton.

Decals can be printed on several different stocks and then laminated. If the piece is going to be placed outside, moisture is an issue and it might be wise to print on a rigid vinyl rather than a laminated card stock.

Does your unique vision call for special finishing, such as die cutting, router cutting, sewing or grommets? Does the piece require any additional hardware, such as step stakes, ropes, holders or clips?

What About Quantity?

How many displays do you want to produce? The quantity affects the economy of scale, meaning the more displays, the better the unit cost. Quantity also affects the manufacturing method. When the volume of displays is higher, it often allows for more efficient production methods.

“If you have several items all on the same stock we can ‘gang’ them up together on a sheet
to get your best product yield. It is best to leave this up to the estimator who knows the
particular press requirements,” says Stratton.

Digital printing is cost effective for smaller runs (up to 250 sheets), depending on your sheet size, but after that quantity pricing is usually much less if the items are screen printed.

Installation needs will also affect your costs. For example, we’ll need to know whether you require old graphics to be removed before we install the new pieces.

Call Us: We Can Help

Overwhelmed? Not to worry, we can help! Our team of resourceful designers, technicians and installers has created top-notch displays for a diverse range of clients, including some of Canada’s most successful companies. Find out how we can help you.

How Custom Retail Purchase Displays Provides the “Wow” Factor That Makes Your Product Stand Out

As a product marketer, you have just a few seconds to catch a shopper’s attention before they swim on into a sea of other products. That being the case, should you entrust your product to an off-the-shelf retail display or spring for a custom display tailored to your specific needs?

Consider this. Research from the Point of Purchase Association International (POPAI) suggests that a minimum of 70% of product selection decisions are made in the store. Another POPAI study of the effectiveness of point of purchase displays found that, for all brands tested, the presence of a display yielded sales increases, many of them significant.

“Product seen is product sold,” says Middleton Group creative director Tony Spagnolo. “Drawing attention to a product in a visually attractive way can turn browsing into buying.”

Canadian malls and big box stores are a giant success by international standards, with average sales of $680 a square foot per year, according to The Globe and Mail. By comparison, the American average was $420 in 2009.

In other words, if you have access to profitable retail space, use it wisely. While an off-the-shelf solution can provide you with a quick and dirty answer for your marketing needs, custom displays convey that “wow” factor that makes your product stand out from the rest.

Eye-catching point of purchase displays or counter top displays near the cash register have attracted many an impulse buyer. A custom display puts your company name front and centre, highlights your product’s main features and selling points and allows you to convey special offers and social media presence. The use of corporate colours and logos builds familiarity and comfort with your brand. A custom display also means you can gear your marketing to your specified target audience.

A POPAI report on display design trends points out that a great retail display conveys the essence of your product using tricks like engagement and expansion. A toy display topped by a hands-on electronic toy encourages kids to test out the product right in the store. Engaging your audience isn’t just kid stuff, though. How many adults have tested out the latest laptop or cell phone right from the display? An expanding display takes up both vertical and horizontal space, reaching out to grab the shopper’s attention. It could be something like a fixed bike to sit on or a dance pad on the ground.

An effective custom display increases the perceived value of your product, making it attractive to shoppers and persuading them to part with their hard-earned money a little more easily.

Our Latest Project – RIMOWA North America Window Displays

One of the best parts of a working in a creative field is working with cool companies. Earlier this year, Middleton Group was given the opportunity to work with luxury luggage manufacturer RIMOWA. To see images of the window displays click here.

Headquartered in Germany, with North American headquarters in Cambridge ON, RIMOWA is known as the luggage choice of the stars; a quick Google search and you will see many pictures of A-list celebrities with their RIMOWA luggage. Although you may not recognize the brand name, they have been around since 1898 with manufacturing facilities in Germany and Cambridge, ON (Canada).

With creative guidance from Germany, Middleton Group was given the task to produce a window display for RIMOWA North American stores, including the Toronto flagship store in Yorkville and then distributed to the remaining US locations including Beverly Hills, San Francisco, Las Vegas, and Guam. This window display had many elements including a New York skyline, replica vintage propeller and map window graphics. All of the printed elements were produced at Middleton’s Markham manufacturing facilities, the end result was a highly impactful display that has a definite “cool” factor. Here's the feedback we received from RIMOWA upon completion of the project...

“This was our first big project with Middleton Group, and I am very happy with the results. Not only were they easy to work with, they provided multiple ideas and solutions to help us achieve our design standards yet stay on budget. In addition, they were accessible whenever we needed and took so much care and attention in making sure that the project was seen through properly until the very end. We look forward to working on our next window display with them!”

Amy Jakubaitis
Public Relations & Marketing Manager
RIMOWA North America

The displays are currently installed into all of North America, check out the images from various RIMOWA locations and visit for more information.