Category Archives: visual merchandising

10 Retail Display Designs We Love From Around The Globe

We’ve been creating retail display designs and fixtures a long time, so you’ll have to excuse the Middleton Group team for being a bit obsessed with retail merchandising design. In fact, you could say we live and breathe retail displays and signage.

We want to bring our clients the latest creative concepts and that means keeping abreast of advancements in our industry. It also means we have spotted quite a few top-notch retail designs.

Here are 10 of our favourite retail display designs and store designs:

Alice in Wonderland Window Display

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How often do you see a store window that makes you stop and take notice? It seems unlikely that anyone could pass this Alice in Wonderland window display without lingering to take a look. Part of Fortnum and Mason’s Christmas window displays in 2006, the scene has a spectacular sense of motion and mystery. Read more about Fortnum and Mason’s Christmas window tradition, which they call their “Christmas gift to the shoppers” here.


Ferrari

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Speaking of amazing window design, how about this Ferrari made from tiny toy horses? The design is part of luxury fashion retailer Harvey Nichols’s “Everyday Design” window displays, which used mundane everyday objects to create large works of art.


Radioshack Rebranding

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For overall store design, we like RadioShack’s New York City concept store. Part of RadioShack’s attempt to rebrand itself in the competitive world of Amazon and Apple, the store puts lots of techie treats on display for a fun, hands-on shopping experience. The Speaker Wall allows customers to test speakers by playing music from their own Bluetooth-enabled mobile devices.


Tiffany & Co.

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The 2013 A.R.E. Design Awards Store of the Year award went to Tiffany & Co. in SoHo. Nobody’s surprised that the new store has a high-end look, but you have to see it to believe it. The 9,000-square-foot store features embellishments from local artists and artisans. Each individual selling space features elements that reference the retailer’s history. Tiffany dragonflies appear on backlit silver-leafed glass panels, custom flooring and furniture.


Woolworths Nicolway Grocery Store, South Africa

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Another A.R.E. Design Award winner, the Woolworths Nicolway grocery store in South Africa incorporates natural and sustainable materials. Designed by R&L Architects in Cape Town, the store ensures a comfortable experience for shoppers with wide aisles and rustic wooden tables creating merchandising hot spots throughout. Judges admired the store’s crisp, clear signage.


Opening Ceremony, Tokyo

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Opening Ceremony’s flagship Tokyo store features edgy fashions on four themed floors. Check out the zoological floor, where accessories are showcased in cabinets ornamented with ostriches, llamas and horses. This kind of out-of-the-box thinking has the world looking at and admiring Tokyo’s retail style.


PepsiCo NFL Instore Display

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PepsiCo’s partnership with the NFL is one of the contributing factors that helps the popular beverage company achieve $66 billion in sales each year. Although PepsiCo teams with the NFL all year, the pinnacle of their campaign occurs during the Super Bowl. The annual campaign includes 250,000 displays in retail stores. And they are displays you just won’t miss! Check out this Pepsi/NFL display in Halifax, Nova Scotia, for example.


Imaginext Castle Dragon

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POPAI, an international trade association for the marketing at retail industry, named the Imaginext Castle Dragon one of its 2013 Gold Display-of-the-Year Award Winners. We can see why! Created by Darko, Inc., the semi-permanent display is nothing if not eye-catching. Children and their parents are sure to be drawn to this stunning display of Imaginext toys.


Diesel Kid Store display

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You have to work a little harder to impress today’s ad-savvy kids. This Diesel Kid Store display should do it. Created by Collective Paper Aesthetics for the store in Treviso, Italy, the unit displays kids clothes on crafty paper stools. It has been shortlisted for the ISG Retail Week Interiors Awards.


Thomas the Tank Engine display

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Okay, forgive us, but we can’t help tooting our own horns. Our Thomas the Tank Engine display is sure to attract a crowd of Thomas fans. Even Mom will want to stop and take a look at this colourful, fun toy display.

Middleton Group

Getting An Accurate Printing Estimate: What We Need From You

For an accurate printing estimate there are several important elements that go into creating an outstanding retail merchandising display. Quality material, effective printing equipment, great design, a knowledgeable team of printing professionals – these are crucial to the success of your retail signage. And let’s not forget price – for today’s cost-conscious companies, price is always a piece of the puzzle.

When the team at Middleton Group provides a printing estimate to one of our valued clients, we rely on you to provide key input. With the details that you give us, we can ensure that you get an accurate quote with little or no need for later revisions. That means the more information from you, the better.

“When quote requests come in, we try to get as much information as possible from a client in order to determine the best stock and equipment to quote on and what sizes make the most sense,” says Middleton Group President and CEO Rob Stratton.

An Accurate Printing Estimate – What to Consider: Materials

Needless to say, the type of material and finishing that goes into your retail merchandising displays will affect the end cost. But cost is not the only consideration when choosing the right material. Some other points to consider:

Is your printed product going outdoors or indoors? In other words, will it be affected by sunlight and require UV protection? Will it need to be protected from rain and wind?

How long will the product be on display? Does it need to be built for durability over the long term or is it only going to be up for a few weeks?

An Accurate Printing Estimate – Other Considerations

In addition to your material needs, we’d like to know how many sides of a piece you want to print on and whether the same image will be printed on all sides.

Size is a key factor as we develop your estimate. Many materials (like plastics) come in a standard size. An end product that takes into account standard sizing will be more economical.

If it’s a window decal you’re looking for, consider whether it will be applied to the outside or interior surface of the window. And how many colours are in your design? “Recently, we printed a 2-sided decal that required several colours adding up to 17 layers of ink,” says Stratton.

Decals can be printed on several different stocks and then laminated. If the piece is going to be placed outside, moisture is an issue and it might be wise to print on a rigid vinyl rather than a laminated card stock.

Does your unique vision call for special finishing, such as die cutting, router cutting, sewing or grommets? Does the piece require any additional hardware, such as step stakes, ropes, holders or clips?

What About Quantity?

How many displays do you want to produce? The quantity affects the economy of scale, meaning the more displays, the better the unit cost. Quantity also affects the manufacturing method. When the volume of displays is higher, it often allows for more efficient production methods.

“If you have several items all on the same stock we can ‘gang’ them up together on a sheet
to get your best product yield. It is best to leave this up to the estimator who knows the
particular press requirements,” says Stratton.

Digital printing is cost effective for smaller runs (up to 250 sheets), depending on your sheet size, but after that quantity pricing is usually much less if the items are screen printed.

Installation needs will also affect your costs. For example, we’ll need to know whether you require old graphics to be removed before we install the new pieces.

Call Us: We Can Help

Overwhelmed? Not to worry, we can help! Our team of resourceful designers, technicians and installers has created top-notch displays for a diverse range of clients, including some of Canada’s most successful companies. Find out how we can help you.

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Effective Store Displays: Top 5 Ways To Engage the Ad-weary Consumer

With the astounding number of advertisements vying for consumer attention today, effective store displays are a crucial tool for any business that wants their product or service to stand out from the rest. And what business doesn’t?

When you’re creating point-of-purchase-displays, you no doubt hope to engage passersby and create curiosity about your product. You can succeed by incorporating these proven elements for effective display merchandising.

Top 5 Elements of Effective Store Displays

1. Proper Positioning

Place the largest item in your store displays first and then place the other items around it in an eye-pleasing fashion. Resist the urge to balance objects symmetrically. Asymmetrical placement is less boring and will attract more attention. Take time to experiment with position and ask others to stand back and offer opinions.

2. Colour

“In most cases, store display colours are dictated by a company’s branding,” notes Middleton Group designer Thomas Bonnick. “Like all company communications, merchandising displays are best produced in corporate colours. If a company hasn’t yet selected specific colours, I’ll look to previous communication materials and the business website.”

In general, displays are created using one or two colours, with variations in shades. Middleton Group’s Thomas the Tank Engine retail display is an example of this. The entire display is mainly red and blue. The colour scheme, combined with Thomas’s friendly face as a focal point, makes for eye-catching retail merchandising.

While adults tend to be comfortable with familiar colours, children haven’t developed as many colour associations. They respond to bright primary colours. That’s why these colours are so often used by successful children’s retailers.

3. Focal Point

While you want consumers to see every part of your carefully designed store displays, make sure you have a strong focal point. The focal point will grab people’s attention, so they are motivated to look at the rest of the display. You could choose an item that is currently popular with shoppers or a product with an attractive discount. Depending on the type of product you are highlighting, you can create a focal point using riser pads or varying heights. As a general rule, an item closest to the viewer or in the centre position will be the focal point.

4. Lighting

Accentuate your focal point with lighting. Create a glowing effect by lighting a product from below or try a spotlight effect by directing a light from above.

5. Simplicity

While you want to stand out from the crowd, remember that less is more. Don’t overwhelm the eye by placing too many different items in your store displays.

While these general rules are a good place to start, we all know that rules are made to be broken. There’s an art to retail merchandising that can’t always be explained. Find out how Middleton Group’s artists can help you with your retail merchandising by contacting us.