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Our Latest Project – Yamaha Headphone Display

Since 1887 Yamaha has been known for creating beautiful sound. Today, Yamaha has grown to be the largest manufacture of musical instruments. Aside from instruments, Yamaha Music is also known for its professional audio equipment, and the new line of Yamaha headphones is no different.

“Both a luxury and an investment, Yamaha's PRO 500 headphones deliver rich bass and a wide stereo field, easily earning our Editors' Choice award,” stated PC MAG, rating the headphones as excellent.

Launching a new line of luxury headphones is not an easy task, especially in a market flooded with competitors. For this project Middleton Group was asked to help produce a Yamaha headphone display that would not only sample two sets of headphones but also a DTA (Desktop Audio) component.

Using a combination of cost effective materials and high quality creative, Middleton Group created a lightweight cost impactful floor display that could be easily moved around the store and also allow the consumer to sample the headphones.

So, if you are in the market for a new set of high quality, professional sounding headphones, visit your local electronics store and test out the new Pro Series Yamaha headphones.

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Effective Store Displays: Top 5 Ways To Engage the Ad-weary Consumer

With the astounding number of advertisements vying for consumer attention today, effective store displays are a crucial tool for any business that wants their product or service to stand out from the rest. And what business doesn’t?

When you’re creating point-of-purchase-displays, you no doubt hope to engage passersby and create curiosity about your product. You can succeed by incorporating these proven elements for effective display merchandising.

Top 5 Elements of Effective Store Displays

1. Proper Positioning

Place the largest item in your store displays first and then place the other items around it in an eye-pleasing fashion. Resist the urge to balance objects symmetrically. Asymmetrical placement is less boring and will attract more attention. Take time to experiment with position and ask others to stand back and offer opinions.

2. Colour

“In most cases, store display colours are dictated by a company’s branding,” notes Middleton Group designer Thomas Bonnick. “Like all company communications, merchandising displays are best produced in corporate colours. If a company hasn’t yet selected specific colours, I’ll look to previous communication materials and the business website.”

In general, displays are created using one or two colours, with variations in shades. Middleton Group’s Thomas the Tank Engine retail display is an example of this. The entire display is mainly red and blue. The colour scheme, combined with Thomas’s friendly face as a focal point, makes for eye-catching retail merchandising.

While adults tend to be comfortable with familiar colours, children haven’t developed as many colour associations. They respond to bright primary colours. That’s why these colours are so often used by successful children’s retailers.

3. Focal Point

While you want consumers to see every part of your carefully designed store displays, make sure you have a strong focal point. The focal point will grab people’s attention, so they are motivated to look at the rest of the display. You could choose an item that is currently popular with shoppers or a product with an attractive discount. Depending on the type of product you are highlighting, you can create a focal point using riser pads or varying heights. As a general rule, an item closest to the viewer or in the centre position will be the focal point.

4. Lighting

Accentuate your focal point with lighting. Create a glowing effect by lighting a product from below or try a spotlight effect by directing a light from above.

5. Simplicity

While you want to stand out from the crowd, remember that less is more. Don’t overwhelm the eye by placing too many different items in your store displays.

While these general rules are a good place to start, we all know that rules are made to be broken. There’s an art to retail merchandising that can’t always be explained. Find out how Middleton Group’s artists can help you with your retail merchandising by contacting us.

Large Format Graphics - How Big is Big Enough

Large Format Graphics: How Big is Big Enough?

When it comes to the size of large format graphics, the sky’s the limit. While a large format piece is generally considered to be anything 3-feet by 5-feet or more, our printing capabilities allow us to create graphics that are much larger.

In the store or out on the street, a sign is only effective if people notice it. When creating impactful signage, you have several tricks at your disposal, including emphasizing key words with colour, including different letter sizes and choosing appropriate fonts.

But you can create all of the eye-catching design elements you want – if the sign is too small, none of these other features will matter. Whether indoors or out, you want your advertising pieces to be large enough for optimum visibility. There’s no question large format pieces can be effective sales tools. But how big is big enough?

How to Size Your Signs

Although there are no hard and fast rules, signs should be sized appropriately for the expected viewing distance. Most large format pieces are viewed from afar. They might be high up on a store wall or seen from a moving car. If a passerby is unable to read a sign quickly and easily, they might just give up trying.

When sizing your large format pieces, consider who is going to be reading your sign and how far away they will be. Will they be on foot or driving a car? It’s a good idea to consider how crowded the area surrounding your piece will be and whether it will be near to any competing advertising. You’ll want your piece to be big enough to ensure that your audience gets your message.

Think about how many words and letters you’re using. As a rule of thumb, you’ll need about an inch of letter height for every 10 feet of viewing distance. So, your viewer should be able to read a 5-inch letter from 50 feet away. Once you know how big your smallest letter should be, you’ll have a better idea of how large the piece must be to accommodate your text and graphics.

Need Help?

Obviously the size of your large format pieces will affect the price. We can help you determine the appropriate size for while working within your budget.

Our state-of-the-art printing equipment means we can print high quality, large pieces in no time at all. Fortunately for our customers, new technology means our limitations are few – we can print on virtually any material, from plastic to vinyl to metal to fabric.

For over 60 years, Middleton Group has been providing North America’s leading brands with quality large format graphics, including wayfinding signs, window and wall signage, banners and retractable banners. Our attention to quality, value, speed and service has earned us recognition as a leading supplier of screen and digitally printed large format graphics.

We would love to answer your questions. Contact us here.

Visual Merchandising Job – Apply now for new Sales Representative position

Immediate Visual Merchandising Job Available - Sales Position

Middleton Group, one of the top visual merchandising firms in the industry is interested in hiring an experienced sales person to sell print and a wide variety of visual merchandising displays and products from our Markham offices, located just outside of Toronto.

  • Sales representative for screen & digital printing
  • Must be highly organized and work well under pressure and with others
  • Visual merchandising job experience necessary

Please send resume to [email protected]

About Middleton Group

In an independent survey, our printing division was ranked best in industry for quality and service.  Our visual merchandising division is rapidly expanding. We design and manufacture a wide variety of displays and fixtures using acrylic, plastic, PVC, wood, metal and foam boards. This division also offers vinyl cutting and installation services in North America coast to coast. We have a great team and are looking for a supportive, dedicated and hard working individual to complement our existing team members. We design, manufacture and print – all in house.

Middleton Group was founded in 1952. We are Canada’s largest full service Point of Purchase supplier. We are known for our expertise in the production of high quality graphics, merchandising products and installation services.