Getting An Accurate Printing Estimate: What We Need From You

Middleton Group

For an accurate printing estimate there are several important elements that go into creating an outstanding retail merchandising display. Quality material, effective printing equipment, great design, a knowledgeable team of printing professionals - these are crucial to the success of your retail signage. And let’s not forget price - for today’s cost-conscious companies, price is always a piece of the puzzle.

When the team at Middleton Group provides a printing estimate to one of our valued clients, we rely on you to provide key input. With the details that you give us, we can ensure that you get an accurate quote with little or no need for later revisions. That means the more information from you, the better.

“When quote requests come in, we try to get as much information as possible from a client in order to determine the best stock and equipment to quote on and what sizes make the most sense,” says Middleton Group President and CEO Rob Stratton.

An Accurate Printing Estimate - What to Consider: Materials

Needless to say, the type of material and finishing that goes into your retail merchandising displays will affect the end cost. But cost is not the only consideration when choosing the right material. Some other points to consider:

Is your printed product going outdoors or indoors? In other words, will it be affected by sunlight and require UV protection? Will it need to be protected from rain and wind?

How long will the product be on display? Does it need to be built for durability over the long term or is it only going to be up for a few weeks?

An Accurate Printing Estimate - Other Considerations

In addition to your material needs, we’d like to know how many sides of a piece you want to print on and whether the same image will be printed on all sides.

Size is a key factor as we develop your estimate. Many materials (like plastics) come in a standard size. An end product that takes into account standard sizing will be more economical.

If it’s a window decal you’re looking for, consider whether it will be applied to the outside or interior surface of the window. And how many colours are in your design? “Recently, we printed a 2-sided decal that required several colours adding up to 17 layers of ink,” says Stratton.

Decals can be printed on several different stocks and then laminated. If the piece is going to be placed outside, moisture is an issue and it might be wise to print on a rigid vinyl rather than a laminated card stock.

Does your unique vision call for special finishing, such as die cutting, router cutting, sewing or grommets? Does the piece require any additional hardware, such as step stakes, ropes, holders or clips?

What About Quantity?

How many displays do you want to produce? The quantity affects the economy of scale, meaning the more displays, the better the unit cost. Quantity also affects the manufacturing method. When the volume of displays is higher, it often allows for more efficient production methods.

“If you have several items all on the same stock we can ‘gang’ them up together on a sheet
to get your best product yield. It is best to leave this up to the estimator who knows the
particular press requirements,” says Stratton.

Digital printing is cost effective for smaller runs (up to 250 sheets), depending on your sheet size, but after that quantity pricing is usually much less if the items are screen printed.

Installation needs will also affect your costs. For example, we’ll need to know whether you require old graphics to be removed before we install the new pieces.

Call Us: We Can Help

Overwhelmed? Not to worry, we can help! Our team of resourceful designers, technicians and installers has created top-notch displays for a diverse range of clients, including some of Canada’s most successful companies. Find out how we can help you.

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