Fisher Price – In-Store

Middleton Group is a leading preferred supplier to Toy’s R Us. Mattel Canada approached Middleton Group with a challenge to create new space in Toys R Us for the  Fisher Price brand.
The new look consists of high impact LED light boxes, an updated signage package and a hanging over-sized Rock-a-Stack.

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Posted by / January 25, 2017 / 0 Comments
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Tony Spagnolo

Tony Spagnolo

A formally trained Industrial Designer with 15 years experience. My design style is simple, modern and bold. I pride myself in producing concepts that will increase brand awareness and drive sales at retail.

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