If you want your brand to stand out in today’s busy marketplace, effective visual merchandising is a top priority. Point of Purchase (POP) displays significantly impact consumer buying decisions at the store level. A strong display can generate the attention that you know your product deserves. Here’s 3 visual merchandising questions we think you’ll want to get answers to:
1) What general visual merchandising questions should I be able to answer before starting my project?
The more information you can provide up front to a visual merchandiser, the faster they can start building your displays. Some factors to think about when contacting a visual merchandiser include:
- Are you looking for a temporary or more permanent display?
- What product are you displaying and how many do you want to place on each display? (A product sample is a big help!)
- Where will the product be displayed?
- Are there any in-store restrictions on dimensions or weight?
- How many colours will the piece be printed in?
- What quantity do you need?
- What’s your budget?
- What’s your timeframe?
2) What materials should I use?
“The materials used are based on budget, quantity of displays needed and design factors,” says Middleton Group President & CEO Rob Stratton. “Materials can have a dramatic effect on the end result. For example, a unique material such as an exotic edge-lit acrylic can make for an attention-grabbing display.”
The quick answer is “it depends on the project”. A good display design company will want to know a detailed outline of your goals before making suggestions on materials.
Temporary displays are typically made from corrugate, card stock, foamcore or coroplast. Semi-permanent displays are often made out of corrugate, styrene, ABS, rigid PVC, acrylic or gator board.
“Permanent displays require materials that ensure the lifespan of the display,” notes Stratton. “Materials can include metal, woods and rigid plastics. They often contain molded parts and lighting features.”
3) Timelines - How long should I expect my project to take?
We recognize that POP displays are often time-sensitive. Our design process can take anywhere from a few days to two weeks. Once design and materials are selected, we build prototypes for approval and then move to production of the units. Production timelines can vary from a few weeks to a month, depending on the complexity of the project.
Middleton Group has a highly experienced team of designers and skilled fabricators. All of our prototypes are done in-house. We understand graphics and the best way to image your display graphics (screen, digital or vinyl). We have decades of experience with all phases of design, manufacturing, printing, packaging and distribution. We also have our own installation crews coast to coast.