Large Format Graphics - How Big is Big Enough

Large Format Graphics: How Big is Big Enough?

When it comes to the size of large format graphics, the sky’s the limit. While a large format piece is generally considered to be anything 3-feet by 5-feet or more, our printing capabilities allow us to create graphics that are much larger.

In the store or out on the street, a sign is only effective if people notice it. When creating impactful signage, you have several tricks at your disposal, including emphasizing key words with colour, including different letter sizes and choosing appropriate fonts.

But you can create all of the eye-catching design elements you want – if the sign is too small, none of these other features will matter. Whether indoors or out, you want your advertising pieces to be large enough for optimum visibility. There’s no question large format pieces can be effective sales tools. But how big is big enough?

How to Size Your Signs

Although there are no hard and fast rules, signs should be sized appropriately for the expected viewing distance. Most large format pieces are viewed from afar. They might be high up on a store wall or seen from a moving car. If a passerby is unable to read a sign quickly and easily, they might just give up trying.

When sizing your large format pieces, consider who is going to be reading your sign and how far away they will be. Will they be on foot or driving a car? It’s a good idea to consider how crowded the area surrounding your piece will be and whether it will be near to any competing advertising. You’ll want your piece to be big enough to ensure that your audience gets your message.

Think about how many words and letters you’re using. As a rule of thumb, you’ll need about an inch of letter height for every 10 feet of viewing distance. So, your viewer should be able to read a 5-inch letter from 50 feet away. Once you know how big your smallest letter should be, you’ll have a better idea of how large the piece must be to accommodate your text and graphics.

Need Help?

Obviously the size of your large format pieces will affect the price. We can help you determine the appropriate size for while working within your budget.

Our state-of-the-art printing equipment means we can print high quality, large pieces in no time at all. Fortunately for our customers, new technology means our limitations are few – we can print on virtually any material, from plastic to vinyl to metal to fabric.

For over 60 years, Middleton Group has been providing North America’s leading brands with quality large format graphics, including wayfinding signs, window and wall signage, banners and retractable banners. Our attention to quality, value, speed and service has earned us recognition as a leading supplier of screen and digitally printed large format graphics.

We would love to answer your questions. Contact us here.

Visual Merchandising Job – Apply now for new Sales Representative position

Immediate Visual Merchandising Job Available - Sales Position

Middleton Group, one of the top visual merchandising firms in the industry is interested in hiring an experienced sales person to sell print and a wide variety of visual merchandising displays and products from our Markham offices, located just outside of Toronto.

  • Sales representative for screen & digital printing
  • Must be highly organized and work well under pressure and with others
  • Visual merchandising job experience necessary

Please send resume to [email protected]

About Middleton Group

In an independent survey, our printing division was ranked best in industry for quality and service.  Our visual merchandising division is rapidly expanding. We design and manufacture a wide variety of displays and fixtures using acrylic, plastic, PVC, wood, metal and foam boards. This division also offers vinyl cutting and installation services in North America coast to coast. We have a great team and are looking for a supportive, dedicated and hard working individual to complement our existing team members. We design, manufacture and print – all in house.

Middleton Group was founded in 1952. We are Canada’s largest full service Point of Purchase supplier. We are known for our expertise in the production of high quality graphics, merchandising products and installation services.

3-Ways-to-Connect-Traditional-Merchandising-to-Your-Online-Presence-using-social-media-visiual-merchandising

Social Media and Visual Merchandising: 3 Ways to Connect Traditional Merchandising to Your Online Presence

More and more consumers today find new products and trends online, and many use mobile devices while shopping in stores. Take advantage of these trends by ensuring that your brand’s online presence is front and centre by connecting social media and visual merchandising in the retail storefront.

As shoppers turn to Facebook friends, online influencers and brand websites for information, create conversation around your product by connecting your old word retail displays to new world advertising methods.

Use Retail Displays to Build Online Followers

As sites such as Facebook, Twitter and Pinterest grow in popularity, successful businesses are integrating traditional advertising with digital marketing strategies.

Just as stores entice consumers with eye-catching window displays, you can draw in buyers by creating an online storefront through a strong presence with social media and visual merchandising. Social media is an efficient form of advertising, allowing you to easily connect with buyers, build a dialogue and create familiarity and trust around your product.

Tie your social media strategy to your in-store advertising by including Facebook and Twitter information on in-store displays and signage. Of course, while shoppers today are technology-savvy, they’re also busy, so a strong call-to-action makes it more likely consumers will connect with you online.

This is where the QR code comes in. This simple printed picture box allows mobile users to quickly and easily connect with you online while standing in the store. You can turn your QR code into a Facebook “like” so that scanning the code results in an automatic “like.” Or use the same strategy for Twitter or any other social media sites.

And what call-to-action is most likely to get them scanning that QR code? Recent studies show that customers want discounts and other offers most. Of course, a tantalizing contest never hurt either.

Social Media and Visual Merchandising - Turn Your Retail Display Into a Knowledgeable Employee

If you’ve ever stood around a store waiting for a salesperson to come along (and who hasn’t?) you know how frustrating it can be. With things to do and places to be, many consumers will walk away from your product if help doesn’t arrive in good time.

Couple that with the fact that employees in large retail stores aren’t likely to be experts in every single product, and you need a different solution for today’s savvy shoppers.

Whether it’s nutrition information for your organic fruit bars or the specs on your life-changing new cell phone, offer the consumer a helping hand by including a QR code on your visual merchandising that links to the appropriate product features and information on your website.

Open Your Product Catalogue to Consumers

If shelf space dictates that you can only sell a fraction of your products in the store, create an endless aisle by linking up mobile-carrying consumers with your full online catalogue. Simply encode your website’s URL on a QR Code to send consumers directly to your full range of product offerings.

Make it more likely that shoppers will visit your site by enticing them with fun invitations. A record label might tantalize shoppers with “See our top-selling albums of all-time” or “See this week’s top 10 albums,” for example.

Contact Middleton Group today to find out how we can help you tie your retail merchandising efforts to social media.

Globalshop Chicago 2013 Success – Evidence of Retail a Merchandising Turnaround?

After a number of years in Las Vegas, Globalshop returns to Chicago, and the turnaround from the downfall of 2008 is finally evident. It was exciting to be there and, from what I could tell, companies are once again investing in retail merchandising.

Globalshop seems happy with ongoing turnaround as is evidenced by increased attendance over past years.

GlobalShop Show Director Tim Fearney said that 2013 marks the third consecutive year the show has seen double-digit growth in qualified attendance. Attendance grew by 11 percent in both 2011 and 2012. In 2012 GlobalShop was named the Fastest Growing Trade Show by Attendance by the Trade Show News Network (TSNN).

“New events and innovative features on the expo floor attracted a number of attendees this year who either hadn’t experienced GlobalShop before, or hadn’t been to the show in several years,” Fearney said. “They were treated to a packed exhibit hall with six pavilions and showcases highlighting different aspects of retail design. These included the Design Inspiration Showcase for retail design firms and the Retail Design Collective Showcase for suppliers with Manhattan showrooms.”
Source: http://www.globalshop.org/static/pdf/GS13_Post-Show_PR.pdf

From my point of view, it was refreshing to see the efforts and creativity that were put into this year’s POPAI entries. Everything from temporary corrugated to full merchandising systems were represented. It was evident through the design and use of materials that budget is no longer the only concern when developing retail displays.

As a designer, it is very encouraging to see that companies are refocusing their marketing efforts when it comes to in-store displays. This is in part because retailers are allowing brands to create impactful displays and giving them the space to do so. Take a look at the gallery to see some of the highlights from the 2013 POPAI entries.

Another highlight from the show was this year’s visual merchandising contest which was to design a freestanding display that featured a current brand of headphones. The finalists were showcased at Globalshop and the designs were fantastic.

One of the most interesting entries was the Bob Marley Display. It was a great example of how a material can represent a brand, in this case OSB (pressboard) - an inexpensive material typically used in the construction industry. Other cool entries were a slim design for Bang & Ollsen, a bold entry for Tim McGraw by JBL and a condo-like design for a brand called Urbanears. Please visit the link to see the gallery of entries:
http://www.flickr.com/photos/retailenvironments/8672527558/in/set-72157633300622277

It’s a contest like this that really demonstrates the design and creativity skills in our industry. But I’d like to see one minor change. It’s my opinion that holding a contest using a brand with an upcoming product launch would generate more buzz for the event. The company could provide a detailed brief outlining guidelines and budgets. The finalists would build a prototype for the show. In this scenario the best design wins the production job. I think this could create some major excitement for the show.

For more information on Globalshop 2013 or the upcoming Globalshop 2014 in Las Vegas, visit http://www.globalshop.org/